We Build Businesses to Scale.
The Bridge 16 team is here to build your commercial foundation, enabling med-tech business unit leaders and new ventures to scale rapidly.
What We Do
Great products deserve a commercial engine to match. Startups and growing businesses that win require a strong product and a business side that’s ready and resourced to support growth: clear market fit, a structured go-to-market plan, and experienced commercial leadership to guide the maturation of the business early on. Founders and leaders of new business units who put these pieces in place early spend less time trying to wear every hat and more time building momentum.
In a new venture, every month and every dollar counts. Development timelines can be long, regulatory and adoption pathways complex, and runway finite. A focused commercial strategy with a resourced plan which enables execution - developed with the same rigour as the product itself, turns that pressure into progress. Promising innovations gain traction, capital goes further, customers start benefiting sooner and the company thrives.
That’s where Bridge 16 comes in. We bring the commercial structure, leadership and growth strategy and planning that give new companies a clear path forward and help established businesses move past plateaus. When the business side is as strong as the idea, more innovations reach the market and deliver the value they were built for.
Bridge 16 builds the foundation before growth exposes the gaps. We help businesses cross into their next stage and scale with confidence.
The name Bridge 16 is inspired by Geoffrey Moore’s Crossing the Chasm. Our team provides the framework and guides building the structure required to grow beyond early market adoption support a market majority. After penetrating the early adopter market, businesses face new challenges to support continued success requiring: repeatable, disciplined and scalable structure across the business.
This stage requires more than a great product and entrepreneurial energy. It requires the right leadership, market strategy, commercial engine, operating system, financial discipline and people to support accelerated growth.
Bridge 16 Partnerships
Every company’s needs look different depending on their stage of growth. Bridge 16’s Partnerships are designed to meet businesses where they are:
Project-Based: Provide teams fast, targeted solutions to specific growth challenges: pricing, channels, CRM, or go-to-market without long-term commitments.
Retainer: Engage with ongoing commercial discipline and accountability, ensuring strategy is executed consistently and growth doesn’t stall.
Fractional Leadership: Deliver senior executive expertise at a critical stage, giving companies hands-on guidance to build teams, lead strategy, and scale without the cost of a full-time hire.
Together, these models give clients the flexibility to start with focused help, build ongoing support as they grow, and access executive leadership when they’re ready - ensuring that commercialization is never the reason great innovations fail.
Contact Us
We’d love to hear from you. Whether you’re building from the ground up or looking to scale with more discipline, Bridge 16 is here to help. Reach out and let’s explore how we can move your business forward together.
